Content Services

We know the B2B side of the travel & tourism industry at the foundational level and tap into the soul of the organizations that keep it thriving.

Intentional Content

For many travel & tourism organizations, creating B2B content for professionals in the meetings, conventions and sporting events industries feels like untapped territory. But with the right content marketing, you’ve got the ultimate travel buddy – helping add purpose to every leg of that excursion.

An In-Depth Approach

The terrain is fun but all too varied when communicating with different audiences in meetings, sports and travel industries. 

Are planners and organizers individuals with personal interests like everyone? You bet. Can they be emotion-triggered like all of us? Of course! But they also prioritize specific criteria when making decisions. Those decisions take a unique content marketing strategy.

That marketing and sales funnel movement doesn’t happen by chance. It takes depth and a comprehensive approach, and when it comes to website, social, email, video and sales content, boilerplate-ing it won’t do.

Content Services

Digital Edge plans, creates, iterates, distributes, measures and optimizes your digital content.

Content briefing and discovery

Full-time creators dedicated to the B2B side of travel and tourism with backgrounds in journalism and data analysis

Strategy pulled from in-market experience of FAM tours, site tours, industry conventions and more

In-depth content relevant to meeting planners, sports event organizers and travel trade professionals

A full-cycle strategic approach from content strategy to execution to measurement

ROI reporting on success metrics

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Let’s see what we can do together.