Freedom First is a member-owned, not-for-profit organization with the specified mission of meeting the credit and savings needs of consumers, especially persons of modest means. The purpose of this Credit Union is to promote thrift among its members by affording them an opportunity to accumulate their savings and to create for them a source of credit for provident, business or productive purposes.
Freedom First needed a responsive designed website to offer their customers a better user experience, draw inspiration from the local Roanoke area, highlight Freedom First’s community involvement and showcase their products and services.
Digital Edge developed a responsive designed website for Freedom First Credit Union, created a digital marketing strategy and built a native mobile app to better serve customers and drive business digitally. Consumers receive a tailored experience based on previous site actions. Digital Edge’s responsive designed website combined with the digital marketing strategy effectively increased awareness of the credit union and products, increased online loan and membership applications and enhanced member’s online experience.