Kerrie Yancey, Author at Digital Edge Marketing
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Kerrie Yancey

COVID-19

6 Ways Your CVB Can Adapt to What Meeting Planners Want During and After COVID-19

Destinations International’s Annual Virtual Convention didn’t disappoint this year. Our co-founder gave her thought...
Case Studies

CVB Case Study: Engaging Planners During COVID-19—Explore Branson’s Virtual FAM

Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change,...
Destination Marketing

Don’t Skimp on Building Your Email Database

One of the most influential marketing channels for your meetings marketing campaign is email....
Destination Marketing

Questions to Guide Your DMO’s Website Content Audit

For most of us, outdated or erroneous content is right up there with its...
Case Studies

Behind Rapid City’s Best Site Visit Ever

Kerrie YanceyContent Strategist “Kerrie was initiated into the Digital Edge family in 2016 and...
Digital Marketing Insights

Dear DMOs, Add Some Planned Spontaneity to That Marketing!

Dear DMOs, Let’s spike the marketing punch with a little spontaneity. Just a little!...
Destination Marketing

Wellness Whitepaper Becomes One DMO’s Most Popular Tool for Planners

Here’s an interesting stat: Wellness tourism grew twice as fast as overall tourism in...
Case Studies Digital Edge Travel Professionals Rapid City Campaign Image

Rapid City & the Inspiring Detour: A Case Study on Marketing to Travel Professionals

How do you get tour operators/travel professionals to consider visiting (or touring) your city...
Meetings and Conventions Tradeshow crowd image

Get More Asses in Your Aisle: 3 Digital Marketing Trade Show Tactics

  We’ve observed a lot from hanging around the trade show scene for years. ...
Destination Marketing

How to Optimize Your Travel Site for Voice Search

Meeting and event planners are on the go. Always. And attendees are constantly searching...
Destination Marketing Destination Imagery Insights

Andge Shares Destination Imagery Insights on Zesty Marketing Podcast

No doubt, when you’re in the market for a new place to visit, you’re...

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