Shirley Smith, Author at Digital Edge Marketing
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Shirley Smith

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CVB Sales: Doing It Well in a Virtual World

Raise a proverbial hand if you’ve been a part of an unengaging Zoom call...
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Getting Ahead of the Curve on What Planners Need to Know During COVID-19

As some destinations see the curve flattening on the number of COVID-19 cases and...
Digital Marketing Insights b2b marketing

Marketing to Meeting Planners (B2B) vs. Leisure Visitors (B2C) – What’s the Difference?

Over the last several years of working exclusively with CVBs/DMOs while specializing in meetings...
Destination Marketing

Digital Edge Made the Inc. Magazine List of America’s Fastest-Growing Private Companies—the Inc. 5000

Digital Edge Made the Inc. Magazine List of America’s Fastest-Growing Private Companies—the Inc. 5000...
Destination Marketing

What Your Destination Needs to Know About the Booming Industry of eSports

We’ve done the research for you and this is just the beginning of a...
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Group Sales Teams: Close Business … Then Close More.

A few thoughtful marketing efforts can help your DMO close more sales. Take note!...
Destination Marketing

Digital Marketing Trends to Add to Your Destination Marketing in 2019

  Take Advantage of Micro-Moments DMOs need to be there when their audience reaches...
Case Studies

Case Study: Experience Grand Rapids

577 LEADS GENERATED The Goal Drive lead generation for regional and national groups by...
Destination Marketing

7 Pointers for Your DMO’s Content Editorial Calendar

As Digital Marketers, We ❤ Editorial Calendars. Editorial calendars are imperative in a digital...
Destination Marketing

Critical Step for Your Content Strategy: Research

Researching for your content strategy involves a little digital elbow grease but once the...
Destination Marketing

10 Pointers from Digital Summit to Take Your DMO Into 2019

Didn’t make it to Digital Summit 2018 in Tampa this year? Didn’t make it...
Destination Marketing

A DMO’s Quick Guide: Email Marketing to Meeting Planners

3.2 BILLION email accounts across the globe* … and growing. We wanted to set...
Case Studies Atlanta CVB - Citywide Campaign

Atlanta Championship Getaway Campaign: a Citywide Focus

  Atlanta Championship Getaway Campaign: a Citywide Focus Digital Edge’s mixed-media approach creatively heightened...
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Don’t fret, DMOs. Here’s what you need to know about GDPR.

  The GDPR Regulations are a tad verbose. We know; we came in hot...
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Park City Geo-Fencing Campaign

Shirley SmithCo-Founder A veteran in Destination and Hotel Sales and Marketing, Shirley utilizes her...
Digital Marketing Insights

5 Tips for Reaching More Planners on Your Meetings Website

A DMO’s meetings website (or microsite) is a crucial cog in the meetings marketing...
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Digital Marketing Trends

Trends in the Corporate Meetings Market & How DMOs Can Be Relevant to This Audience

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