DMOs, Grow Your Meetings Business with These Tactics
The key to DMOs growing meetings business right now: develop community partnerships. Now and in the wake of COVID-19, DMO marketing strategies are...
How These DMOs Stayed Top of Mind in the Lowest of Times
As questions and concerns feverishly swirled around the future of the meetings and conventions industry during COVID-19, one common question stuck with Digital...
A Look at the Post-COVID Meeting Planner Persona
The Modern Day Meeting Planner: Millennial Meeting Planner
Millennial-age meeting planners and attendees have been pushing for more modern meeting design and advanced event technology for years, but the meetings industry,...
Getting Casper “Open for Business”
Expert Takeaways – Navigating a COVID-19 World
Digital Edge has been keeping a pulse on the latest insights, responses, and actions from industry experts as they pertain to meetings &...
Reaching Millennial Meeting Planners
Millennial Meeting Planners What They Are Like, How They Differ and What You Can Do to Reach Them Why Is Everyone Talking...
4 Tactics for CVBs to Consider When Running Media in Today’s Climate
“When times are good, you should advertise. When times are bad, you must advertise.” This adage from advertising pioneer Bruce Barton is more...
CVBs: Step Up, Get Uncomfortable, and Embrace Change with Us!
Change. Change…the word you love and hate. Whether good, bad, or both, we all have experienced change, lived through change, and if you...
CVB Sales: Doing It Well in a Virtual World
Raise a proverbial hand if you’ve been a part of an unengaging Zoom call lately. Hell, throw two up. They happen, but they...
6 Ways Your CVB Can Adapt to What Meeting Planners Want During and After COVID-19
Destinations International’s Annual Virtual Convention didn’t disappoint this year. Our co-founder gave her thought leadership on a couple of sessions and our team...
Getting Back Out There Post-COVID
With much effort, the travel and tourism industry is full-force on the road to recovery. We’re all collaborating with industry leaders, researchers and...
Why Meetings Marketing Now Will Pay Off Later
Invest in meetings marketing now and it will pay off in the long run later. Even through these times of uncertainty, a strong...
CVB Case Study: Engaging Planners During COVID-19—Explore Branson’s Virtual FAM
Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change, with motivational speaker/business guru Simon Sinek. Timely (and ever...
Destination Marketing Video: Are You Doing it Right?
Get Our Free Destination Marketing eBook At this point, your destination has likely integrated video into your marketing plan. You’ve set aside a...
Evaluate and Adjust Your Meetings Campaign & Messaging
With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust With the current COVID-19 situation most...
Evaluate and Adjust Your Meetings Campaign & Messaging
With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust With the current COVID-19 situation most...
DMOs vs. COVID-19: Latest Insights + Tips for Meetings Marketing Efforts
Digital Edge has been keeping a pulse on the latest responses from meeting planners as they pertain to the meetings & conventions industry...
