Experience Grand Rapids
A Destination Crafted for Meetings
53 LEADS GENERATED
Drive lead generation of citywide groups by lifting Grand Rapids’ reach outside the region and building national interest in the destination’s convention center offerings.
Attract more citywide groups to the destination. We had to show the right planners how excellent Grand Rapids’ citywide package was and is: their walkable convention district, hotel offerings and ease of arrival for attendees.
Create a lead generation campaign featuring a site promotion positioned to planners via digital, email and social media marketing. We showed the unconventionality of the river city, the walkable convention district and the awarded craft beer scene to attract new leads for the sales team.
A Destination Crafted for Meetings!
Experience a City Where Meetings Hop.