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Category: Blog

How to Optimize Your Lead-Generating Landing Pages for 2019

Are you spending money on media just to lose prospects at your landing page? Landing page practices can be difficult and confusing; however, landing page optimization (LPO) is absolutely critical in converting prospects into leads and can make or break your campaign! That is why we have compiled a list of key tactics to guide […]

Digital Edge Hires Kim Ritten as Vice President of Business Relations

Ritten, a Seasoned Destination Sales Expert, Will Lead Digital Edge’s Business Relationships & Development FOR IMMEDIATE RELEASE Jacksonville, FL – July 10, 2018 – Kim Boothe Ritten joins Digital Edge as the Vice President of Business Relations. She will utilize her experience from three DMO’s in Meetings & Conventions Sales to foster Digital Edge’s business […]

5 Items That Should Be in Every DMO Budget

  5 Items That Should Be in Every DMO Budget In DMO world, it feels like you are developing a brand new marketing strategy and budget as soon as you complete the last one. This time of the year can be so tedious. Take a look at why these five items should be in every […]

Atlanta Championship Getaway Campaign: a Citywide Focus

  Atlanta Championship Getaway Campaign: a Citywide Focus [Check it Out] Digital Edge’s mixed-media approach creatively heightened awareness for Atlanta’s citywide diversity, entertainment options, connectivity and new convention campus developments. The campaign brought in 428  leads.[vc_single_image image=”5366″ img_size=”full” full_width=”1″ opacity=”100″ css=”.vc_custom_1530283305124{padding-top: 20px !important;}”][vc_column_text]The Challenge Atlanta is a very hospitable convention city, but preconceived notions about the […]

Maeling Bodine Appointed Vice President of Marketing and Strategy at Digital Edge

Jacksonville, FL. – June 12, 2018–Digital Edge promotes Maeling Bodine to Vice President of Marketing Strategy. In this role, she will be responsible for marketing and strategic planning for the agency’s destination marketing clientele. Bodine’s career spans over 10 years in digital marketing with experience in the hospitality industry, as well as travel and tourism. […]

Don’t fret, DMOs. Here’s what you need to know about GDPR.

  The GDPR Regulations are a tad verbose. We know; we came in hot with an 88-page, soul-deadening PDF. One look at the lengthy document might have you thinking, “O.M…GDPR!” Just know that when it comes to one of the most talked about changes in data protection, we’ve got you, friends. We’ve collected concise, reliable […]

Park City Geo-Fencing Campaign

[vc_column][vc_column width=”1/3″][vc_column_text] 112% INCREASE IN LEAD GENERATION [/vc_column_text][/vc_column][vc_column][vc_column width=”1/3″][vc_column_text]   36% VIEW RATE ON PRE-ROLL [/vc_column_text][/vc_column][vc_column][vc_column width=”1/3″][vc_column_text]   35 LEADS [/vc_column_text][/vc_column] [vc_row equal_height=”” font_color=”dark” shift_y=”0″ z_index=”0″ css=”.vc_custom_1546537846843{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column width=”1/2″][vc_column_text] THE CHALLENGE Park City is a luxury winter destination with world-class resorts, a historic and charming Downtown and unique attractions like Utah Olympic […]

5 Tips for Reaching More Planners on Your Meetings Website

A DMO’s meetings website (or microsite) is a crucial cog in the meetings marketing machine. Here are a handful of tips to reach more planners through this valuable plot of digital real estate. 1. Do a Site Audit This doesn’t have to be a daunting ‘to-do’ for you or your team. • Start with your […]