Audit & Strategy | Digital Edge
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Audit & Strategy


A solid concoction to develop the best strategies, reports and process for your sales team.

Not ready to strategize? To the deep end.

Our meetings audits and strategies bridge the gap between your sales and marketing efforts for group business.

Some Things You Should Expect:

Smith Travel, TAP and other report evaluation.
Customized marketing reports delivered to show your stakeholders, board members and partners what they want to see: the impact and the return!
Assessment of your database to find gaps and opportunities.
Market segmentation analysis to identify new opportunities and align with growing industries.
Digital marketing strategies to enhance the ROI for your marketing efforts to meeting planners.
Content evaluation and recommendations for talking to the right planners the right way.

Are you wasting valuable website real estate with a meetings section that looks like an afterthought? We give you an incisive website analysis that dives into the differentiating attributes of your destination. Then we implement a content strategy that applies data and DMO wisdom to speak specifically to your audiences, whether they’re meeting planners, sports planners or wannabe vagabonds.

Analytics-based website audit
Competitive landscape breakdown

Analysis-driven, personalized content marketing strategy

Do you need to showcase new meetings product and space expansions or even market your outdated product? Our meetings marketing strategy includes methodical analyses and comprehensive plans of action to help.

Site visit and audit of meetings product.
Analyses: situational, competitive, SWOT, meetings site and messaging.
Current challenges and meetings marketing trends.
Meetings marketing segmentation development.
Strategies and tactics.

DMO Sales Ebook

Destination Imagery
For DMOs

DMO images that make the most impact.

Learn how your DMO can optimize your marketing efforts with the best destination imagery for optimal impact.

DMO Sales Ebook

Put Some Wind
In Your Sales.

No matter where you are in your journey.

Destinations are now developing creative promotional ideas and campaigns for targeting meetings business.  Find out the four key objectives for launching a successful meetings campaign.


From strategy, video & photography, third-party media management and more under the umbrella, our full-service solutions and integrated sales and marketing strategies help your DMO reach the right market segments and deliver more targeted group business.


We can start things out slow if you’d like. How about we send you an email once a month with resources for your destination marketing strategy? You won’t regret it, and we promise not to overstep our bounds. We’ll see where it goes from there. Sound like a plan?


Learn all there is to know about destination marketing with our plethora of resources. Everything from eBooks to helpful articles on digital media and everything in between. And it’s all free at your disposal right now.