Destination Marketing Video

Are You Doing Video Marketing Right For Your Destination?

Our modern audience of multi-taskers can take in a video faster and easier than a wall of text. And the payoff can be greater: In some cases leading to conversion increases of 60%.

But what kind of video should DMOs be featuring? How long should they be? Where does it belong? And how can you be sure you’re positioning yourself to maximize your conversions?

Let’s Dig In!