577 LEADS GENERATED
Drive lead generation for regional and national groups by lifting Grand Rapids’ reach and building national interest in the destination’s convention center offerings.
Attract more citywide groups to the destination. We had to show the right planners how excellent Grand Rapids’ citywide package was and is: their walkable convention district, hotel offerings and ease of arrival for attendees.
Create a lead generation campaign featuring a site promotion positioned to planners via digital, email and social media marketing. We showed the unconventionality of the river city, the walkable convention district and the awarded craft beer scene to attract new leads for the sales team.
A Destination Crafted for Meetings!
Experience a City Where Meetings Hop.
Interested to see what we can do for your DMO? Hi there.
Want to see more case studies? Find them here.
A veteran in Destination and Hotel Sales and Marketing, Shirley utilizes her expertise to develop services that assists DMO’s in research, generating leads and increasing awareness for the destination’s meetings product and experiences.