The Goal

Drive lead generation for regional and national groups by lifting Grand Rapids’ reach and building national interest in the destination’s convention center offerings.

The Challenge

Attract more citywide groups to the destination. We had to show the right planners how excellent Grand Rapids’ citywide package was and is: their walkable convention district, hotel offerings and ease of arrival for attendees.

The Concept

Create a lead generation campaign featuring a site promotion positioned to planners via digital, email and social media marketing. We showed the unconventionality of the river city, the walkable convention district and the awarded craft beer scene to attract new leads for the sales team.

The Promotion

A Destination Crafted for Meetings!
Experience a City Where Meetings Hop.

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