We are focused on launching insightful and creative campaigns for DMOs that are not only unique but drive business to destinations. We’re dedicated to success and manage all of our media campaigns in-house. We have a wide range of social expertise, and focus on attribution modeling and increasing ROI.
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The online marketing experts at digital edge are firm believers that every successful leisure marketing campaign starts with an audit. It’s important to know how your leisure brand reads and converts online and build strategies that remove waste and optimize previous successes. If you are wondering: “where do I begin?” The answer is here.
Content Marketing is more than just words on a page. Our team dives into content collection and selection. We use a variety of assets like images, video, social posts, and more to create a robust content marketing campaign that showcases your destination. We identify where your DMO needs more content and then we customize a program to fill in the gaps and drive awareness.
Through a series of testing, we have learned a valuable lesson when it comes to leisure & travel marketing emails: energy & vibrance are BIG sellers! We employ highly creative strategies which include email animation, embedded videos, weather forecasts, countdown timers and social plug-ins to build a loyal & engaged fan base inspired to travel to your destination.
Appeal to your target audience throughout every stage of the process with smart online media buying. Our in-house media services include programmatic, retargeting, paid search, and display and social advertising. We focus on specific goals to ensure clients are investing in avenues that lead to results.
The social media world can be overwhelming since channels are always changing and require constant attention and ongoing education. We know it be difficult to keep up with, that’s why our team works in partnership with DMOs to provide a social media strategy & management plan to grow engagement, keep content fresh and stay on top of the trends.