No one does M&C Digital Marketing quite like Digital Edge. We are leaders in DMO Meeting & Conventions Marketing and know how to take your destination to the next level with winning solutions. We have increased success in reaching planners because our approach, messaging and campaigns are creative, unique and engaging.
Digital Edge believes that successful meetings marketing starts with an audit. Once we evaluate the Strengths, Weakness, Opportunities and Threats of your brand we can build a comprehensive strategy that helps build awareness and increase conversions.
Our content marketing is a true hands on approach. Our team schedules a site visit with every DMO we work with and we use this time wisely, collecting content, images and videos that helps us build out a program that takes your meetings content to the next level. We hate the fact the many M&C sections of a site look and sound the same, that’s why we focus on helping your destination stand out. Using your CMS we can write and design our industry-, event-, and goal-specific content to accomplish conversions on these fully optimized landing pages.
We all know the importance of email marketing, but let’s be honest, it can get boring and stagnant. That’s why we focus on a providing DMOs with a integrated eCommunications and Promotional email program. Through our customized Client eCommunications program we create interactive email marketing strategies to help clients grow their business. Our strategy is creative & dynamic utilizing animations, embedded videos, quizzes and more to drive more opens and clicks!
Appeal to meeting planners throughout every stage of the process: research, to planning, to RFP with smart online media buying. Geo-target planners at events, target by industry, or by using specific keywords, or any specific goals: Optimize Campaign-Specific Landing Pages, use SEO & Search Marketing, Programmatic, HTML5 Display Ads…etc.
Successful marketing begins with Smart Messaging and we are advocates of “smarketing”! We align sales and marketing goals through the development of a creative meetings message often times accompanied by a promotion that plays off a DMO’s existing brand guidelines and overall vibe. This messaging sets the stage for the start of a successful M&C campaign.
Social media can be a very effective tool for reaching meeting planners, in fact when a DMO’s sales team utilizes social media they can see a 400% increase in business. Our Social Media Strategist knows the ins and outs of popular channels such as Facebook, LinkedIn, and YouTube and incorporates social advertising to speak specifically to meeting planners and generate awareness and leads.
Don’t worry! We got this! No one understands how to work with third parties like we do. We’ll take your third party agreements and manage all of the marketing components to ensure they drive interest and lead to opportunities for your sales team.