San Francisco is one of the top 10 destination for conventions worldwide. For more than 100 years, the San Francisco Travel Association has marketed San Francisco as the destination of choice for conventions, meetings, events and leisure travel. San Francisco Travel turned to us for Convention Sales and Marketing support to offer the sales team an effective and efficient program for communicating with meeting planners.
Our mission: engage meeting planners worldwide to increase awareness and drive event and trade show attendance.
Rolling up our sleeves, we went to work developing a strategic marketing plan and supporting materials. Taking a systematic approach, we made the tight turn and marketed the Sales Team’s schedule of activities thus creating the Client eCommunications program. Digital Edge provides marketing services for San Francisco Travel to fully leverage their trade show participation, client events and convention sales efforts to increase ROI and lead generation through Requests For Proposals (RFPs) for their meetings and conventions offerings.