VISIT FLORIDA is the state’s official tourism marketing corporation. To increase awareness for Florida’s meetings and convention product, showcase partners and promote co-op advertising, Visit Florida looked to Digital Edge Marketing.
We first turned our attention to VISIT FLORIDA’s email database and secured a list of double opt-in meeting planners who fit our target profile and planned multiple meetings each year. We then created a design that blended VISIT FLORIDA messaging with partner advertising. A larger and targeted database along with a new responsive design are paying off in increased awareness for Visit Florida’s Meetings product.