Visit Florida

VISIT FLORIDA is the state’s official tourism marketing corporation. To increase awareness for Florida’s meetings and convention product, showcase partners and promote co-op advertising, Visit Florida looked to Digital Edge Marketing.

We first turned our attention to VISIT FLORIDA’s email database and secured a list of double opt-in meeting planners who fit our target profile and planned multiple meetings each year. We then created a design that blended VISIT FLORIDA messaging with partner advertising. A larger and targeted database along with a new responsive design are paying off in increased awareness for Visit Florida’s Meetings product.

Results

  • Email consistently sells out at 10 partners per deployment
  • Open rates exceed industry average
  • Strong advertiser click-through rates (CTR)

Services

  • Partner sales sheet design
  • Responsive email design
  • Co-Op marketing advertising strategy
  • Targeted email list acquisition
  • Dedicated email list rental
  • Email list segmentation strategy

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