Park City, Utah is one of the most accessible (and accommodating) mountain meeting destinations in North America. With scenic beauty, convenience, a wide variety of meeting facilities, countless recreational activities and fresh air all rolled into one stunning meeting location.
Visit Park City was seeking a digital marketing agency that understood Destination Marketing and more importantly the Meetings and Convention segment. Digital Edge assists Visit Park City in leveraging their meetings & convention sales activities with integrated digital marketing to drive enhanced ROI for the destination and it’s partner hotels and resorts during the off-peak ski season.
The Destination Marketing Organization’s sales team actively attends trade shows, hosts client events, sales missions and annual FAM tours. With our Client eCommunications program, the client is seeing increased response from planners by visiting or scheduling appointments at trade shows, attending hosted events and with increased online RFP’s. Our program ensures the team is actively marketing the destination with each sales activity and increasing awareness for the destination’s meetings assets.
Digital Edge developed a Meetings & Convention promotion to drive online RFP’s via digital display and online advertising. The campaign is hyper-focused on Visit Park City’s ideal meeting planner and integrating the sales activities with the digital marketing program. All traffic is driven to the campaign landing page & the Visit Park City team receives qualified leads.