DMO Marketing Resources for COVID-19 - Digital Edge Marketing
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DMO Marketing Resources for COVID-19

How We Can Help

Digital Edge is staying informed about the effects the novel Coronavirus is having on the travel industry and in particular the Meetings & Conventions sector. Our team is working diligently to provide DMOs with the resources, tips, tools, and ideas to maintain proactiveness. 

We understand B2B marketing and realize that the road to recovery can be overwhelming. That’s why we’ve created a multi-phased approach to help you with your Meetings Recovery Strategy, Funding Request, and Strategic Presentations and Tactical Marketing Plan to help your destination bounce back and re-enter the market prepared to do business. 

Let's work through this crisis together!

DMO Resources & Tools

meetings marketing

Why Meetings Marketing Now Will Pay Off Later

Invest in meetings marketing now and it will pay off in the long run later. Even through these times of uncertainty, a strong...
Case Studies

CVB Case Study: Engaging Planners During COVID-19—Explore Branson’s Virtual FAM

Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change, with motivational speaker/business guru Simon Sinek. Timely (and ever...
COVID-19 Messaging Blog Image

Evaluate and Adjust Your Meetings Campaign & Messaging

With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust  With the current COVID-19 situation most...
DE Meetings Survey Blog Image

DMOs vs. COVID-19: Latest Insights + Tips for Meetings Marketing Efforts

Digital Edge has been keeping a pulse on the latest responses from meeting planners as they pertain to the meetings & conventions industry...
Helping Meeting Planners during COVID-19 Image

Getting Ahead of the Curve on What Planners Need to Know During COVID-19

As some destinations see the curve flattening on the number of COVID-19 cases and begin opening hotels, dining establishments, and attractions, it’s time...
Covid-19 Destination Messaging Preparedness Image

How to Prepare Your Meetings & Conventions Messaging Post COVID-19

“Learn from the past, but don’t live there. Build on what you know so that you don’t repeat mistakes.” – Harvey MacKay For...
Destination-Sales-after-Covid-19 Image

How DMOs Will Need to Transition Group Sales After COVID-19

We are all trying to determine exactly how things will be when we return to our “new normal” and for CVBs, what group...
Social Media Tips during Covid-19 Image

Social Media Tips During COVID-19

Social Media: Quiet During COVID-19? Unparalleled meeting, event and travel cancellations have faced tourism marketers with daunting challenges and an eerie uncertainty as...
COVID 19 Marketing Recommendations

Recommendations for DMOs During the COVID-19 Crisis

As I’m sitting here writing this, we are all faced with so much uncertainty and uneasiness in the meetings and conventions and travel...

Webinar Resources & Key Takeaways from our Experts

Destination Analysts: Coronavirus Travel Sentiment Survey Findings Week 15 (June 23, 2020)
Digital Edge Takeaways:

  • Regional and drive-in markets are still a focus
  • Continue phased marketing and creating proper post-COVID messaging
  • Marketing channels – like to consume info through websites, emails, and social
  • People are particularly receptive to searches and social
  • Use key identifiers in your marketing, i.e. access to outdoors, walkability, ease of transport, and additional safety protocols

Skift: Convention Plateau: The Hotel Recovery Can Only Go So Far
Without Group Bookings (June 22, 2020)

Digital Edge Takeaways:

  • Group business contributes to hotel occupancy and revenue AND fuels profitability
  • Be flexible and work with partners to accommodate different types of group
  • If 2020 is a loss for business focus on needed areas in 2021 and citywides for future years.

Northstar Meeting Planner Survey (June 19, 2020)
Digital Edge Takeaways:

  • Re-focus on lost business you can book in this FY
  • 4/10 planners plan to actualize rescheduled events before the end of the year
  • Planner sentiment to book new business is improving in June over April and looks like q1 2020 is key to that start
  • Segment business and look at local traffic to host meetings 100 attendees or less
  • Association, Government, and Corporate
  • Hybrid meetings are rising in popularity

What will hybrid events look like (June 17, 2020)
Digital Edge Takeaways:

  • Hybrid meetings will be the new norm as attendees still get comfortable with travel
  • Refocus, reimagine, and realign
  • Plan and engage more than before to create more experientially designed meetings

7 in 10 U.S. Attendees prefer in-person
to virtual meetings (June 16, 2020)

Digital Edge Takeaways:

  • 72% of respondents prefer face to face meetings
  • Virtual Conferences are best scheduled Mid-week and mid-morning
  • Ideal length of virtual conference 1-2 hours
    • FTF running 3-4 hours
  • Virtual meeting pricing happy spot falls around $100
  • Continue your Meetings Marketing

Northstar Meeting Planner Survey (June 2, 2020)
Digital Edge Takeaways:

  • Northstar survey shows a great jump in the number of planners sourcing and booking future business. This is a great sign as you can see the last two surveys prior the numbers were going down.
  • Most planners are looking to schedule meetings for first quarter 2021 and beyond. Focus on promoting these time periods.
  • We are seeing the most confidence and activity for first quarter and beyond 2021
  • Content Marketing Services: Planners are looking for information and resources to help them plan and move forward.  Develop the information they will need and make it easy for planners to identify if your destination is going to be considered safe

What will an in-person conference look like after Covid-19 (June 11, 2020)
Digital Edge Takeaways:

  • Start capturing imagery of meetings as they happen and as the configurations change
  • Showcase meetings in your destination to encourage planners to inquire (show proof of meeting and new safety standards)
  • Rethink spaces and options to be utilized to promote social distancing

Connect Meetings CVBs Staff Become Infectious Disease Experts (May 28, 2020)
Digital Edge Takeaways:

  • CVBs are going to have to step up to create more trust and credibility
  • Destinations are going to need to become experts in safety and health to encourage business travel and meetings 

PCMA What it Takes to Host Face to Face Meeting (May 8, 2020)
Digital Edge Takeaways:

  • Safety protocols will increase attendee pricing and overall meeting cost
  • Meeting capacity will be limited (first come first serve registration will cause higher demand)
  • Hotels and Suppliers will need to increase flexibility
  • Trust on both sides a must-everything is new to all -still struggling with “the unknown”
  • Pre-event communication most important to make sure attendees feel comfortable with choices of attending & if in person they feel safe and cater to those MOST VULNERABLE – think of it like ADA rules/regulations that were placed on businesses/hotels to compile to the needs of 
  • Understand the opening in each destination, county, etc is different-know the details
  • Know your audience – who are the attendees and how do they feel
  • New meeting designs are in the works and there is TOO much information and how do you weed thru it all- great so many industry orgs are working together to find new solutions and what will be the “new norm”.   They believe hybrid will be part of this, always is some way.

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COVID-19 Recovery

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