DMO Marketing Resources for COVID-19 - Digital Edge Marketing
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DMO Marketing Resources for COVID-19

How We Can Help

Digital Edge is staying informed about the effects the novel Coronavirus is having on the travel industry and in particular the Meetings & Conventions sector. Our team is working diligently to provide DMOs with the resources, tips, tools, and ideas to maintain proactiveness. 

We understand B2B marketing and realize that the road to recovery can be overwhelming. That’s why we’ve created a multi-phased approach to help you with your Meetings Recovery Strategy, Funding Request, and Strategic Presentations and Tactical Marketing Plan to help your destination bounce back and re-enter the market prepared to do business. 

Let's work through this crisis together!

DMO Resources & Tools

COVID-19 Messaging Blog Image

Evaluate and Adjust Your Meetings Campaign & Messaging

With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust  With the current COVID-19 situation most...
DE Meetings Survey Blog Image

DMOs vs. COVID-19: Latest Insights + Tips for Meetings Marketing Efforts

Digital Edge has been keeping a pulse on the latest responses from meeting planners as they pertain to the meetings & conventions industry...
Helping Meeting Planners during COVID-19 Image

Getting Ahead of the Curve on What Planners Need to Know During COVID-19

As some destinations see the curve flattening on the number of COVID-19 cases and begin opening hotels, dining establishments, and attractions, it’s time...
Covid-19 Destination Messaging Preparedness Image

How to Prepare Your Meetings & Conventions Messaging Post COVID-19

“Learn from the past, but don’t live there. Build on what you know so that you don’t repeat mistakes.” – Harvey MacKay For...
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How DMOs Will Need to Transition Group Sales After COVID-19

We are all trying to determine exactly how things will be when we return to our “new normal” and for CVBs, what group...
Social Media Tips during Covid-19 Image

Social Media Tips During COVID-19

Social Media: Quiet During COVID-19? Unparalleled meeting, event and travel cancellations have faced tourism marketers with daunting challenges and an eerie uncertainty as...

Webinar Resources & Key Takeaways from our Experts

    • Digital Edge Key Takeaways:
      • Developing a list of health and safety protocols
      • Using ID Now Covid-19 rapid swab tests for attendees
      • Finding the right venue that can accommodate the logistics and meeting’s stipulations
      • Pricing will rise to cover logistics/testing
      • Limiting the group size in order to comply with social distancing
      • Restructuring the event details
      • Understanding the value of live events
  • Digital Edge Key Takeaways:
    • How they plan to move forward with the August Event
    • Providing Cutting edge safety measures with the Safe + Clean Connect Plan
    • Their commitment to promoting healthy practices
    • Their leadership in promoting safe conferences
  • Skift – Business Travel Summit
    • Digital Edge Takeaways:
      • Take a phased approach
      • Response phase
      • Preparedness phase
      • Return phase
      • Create microservices as needed
  • DI Coronavirus Industry Update: How DMOs are Creating Value in Their Communities
    • Digital Edge Takeaways:
      • Focus on the now and what you can do for partners in the immediate future
      • Enlist novel changes; clean hands, sanitation, etc. 
      • Share resources, information (provide this to your community)
  • Sojern – Covid-19
    • Digital Edge Takeaways:
      • Travelers are STILL looking just further out Aug/Sept windows
      • Recovery will look different because of the economic impact (pivot to drive-in markets, local traffic and weekend stays)
      • Younger markets will assist in the recovery (look at your demographics)

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COVID-19 Recovery

Digital Edge is here to help CVBs begin the road to recovery.