Attention-Grabbing Marketing for ATL’s Convention Center and Citywide & In-House Meetings
Here’s how we’ve helped Atlanta CVB drive citywide and self-contained meetings & conventions business leads and interest to Atlanta for five years (and counting).
Author: Kerrie Yancey
Convention Center Expansion
The Georgia World Congress Center (GWCC) transformation – which created more than 1 million square feet of contiguous exhibition space – was the most consequential development to happen to Atlanta’s convention business since the opening of GWCC (in 1976).
Before and after the transformation, we managed the expansion marketing campaign to create awareness for the new meeting possibilities – attracting planners of groups who had outgrown Atlanta or were previously too large for Atlanta to host.
For citywide meetings, we focused on creating attention around Atlanta’s convention center business. We provided relevant marketing to meeting and event professionals that planned meetings with 1,500+ rooms on peak.
This marketing program focused on driving meetings better fit for Atlanta’s individual hotels to host internally – groups with less than 1,499 rooms on peak and wouldn’t use the convention center for meeting space. The strategies and assets developed self-contained meeting leads for the ACVB sales team to work and develop into business opportunities for Atlanta.
- Convention Center, Citywide & In-House Campaigns
- Trade Show Email Communications
- Website Strategy & Audit
- LinkedIn Sales Team Training
- Attribution & Reporting
- Third-Party Marketing
ASSETS & DELIVERABLES
- Always-On Digital Media for Citywide & In-House Campaigns
- 8 Campaign Landing Pages
- 50+ Meetings Website Pages & Articles
- 75+ Trade Media Content Pieces
- 130+ Monthly & Trade Show Emails
- 88 Sponsored Social Posts
- 10 Trade Show Geofencing Campaigns
- 8 Meetings Videos
- 1 In-Market Content Mission
- 36 Sales Team LinkedIn Posts
Total Media Impressions
Leads Generated for In-House Team
Meetings Site Pageviews from Digital Edgeʻs Landing Pgs, Email & Paid Social
Email Average Open Rate
Email Avg. CTR
“I cannot thank the Digital Edge team enough for taking on our planning and running with it to make it successful for marketing, sales and ACVB as a whole. I appreciate how involved and engaged the team is with me and most especially our sales team. This has been quite a welcome change from agency relationships that we’ve had in the past.”
-Lauren Dismuke Rushing Director,
Group Markets, Atlanta Convention & Visitors Bureau
Digital Edge has managed the meetings marketing strategies, trade media buys, digital marketing, strategic partnership marketing, and content marketing for Atlanta Conventions & Visitors Bureau for the last five years.
Reach out to put our expertise to work for your DMO.