As a former Destination Marketing Organization CEO and Vice President of Marketing, I clearly remember the internal frustration when local officials or business leaders spoke about tourism marketing investment as if it had little to no impact on the community. Too often DMO leaders are spending time justifying and trying to preserve the investment in tourism ad spending.
Forbes recent article “Why Tourism Advertising is More Powerful Than You Think“, is a great overview of the impact the investment in tourism marketing has on communities from a trusted source.
If you work in the DMO sector, save this link and better yet share it with the members of your Board, TDC and elected officials.
A veteran in Destination and Hotel Sales and Marketing, Shirley utilizes her expertise to develop services that assists DMO’s in research, generating leads and increasing awareness for the destination’s meetings product and experiences.