For many travel & tourism organizations, creating B2B content for professionals in the meetings, conventions and sporting events industries feels like untapped territory. But with the right content marketing, you’ve got the ultimate travel buddy – helping add purpose to every leg of that excursion.
The terrain is fun but all too varied when communicating with different audiences in meetings, sports and travel industries.
Are planners and organizers individuals with personal interests like everyone? You bet. Can they be emotion-triggered like all of us? Of course! But they also prioritize specific criteria when making decisions. Those decisions take a unique content marketing strategy.
That marketing and sales funnel movement doesn’t happen by chance. It takes depth and a comprehensive approach, and when it comes to website, social, email, video and sales content, boilerplate-ing it won’t do.
Digital Edge plans, creates, iterates, distributes, measures and optimizes your digital content.