![lake tahoe FAM trip witha. group of meeting planners on a hike at the peak of a mountain](https://digitaledge.marketing/wp-content/uploads/thumbnail-53.jpg)
The Art of Seduction: FAM Tour Tips to Win Planners Over
You gotta see it to believe it. Familiarization (FAM) tours… wait for it… ~familiarize~ meeting planners with your destination firsthand, showing them in person all
You gotta see it to believe it. Familiarization (FAM) tours… wait for it… ~familiarize~ meeting planners with your destination firsthand, showing them in person all
Crafting experiences — it’s essential to one of the emerging trends in the meetings industry: personalization. Planners want customized offerings for their attendees, and destination
We see and hear you. Travel & tourism organizations continue to come to Digital Edge with some of their biggest challenges: communication between group sales
The emphasis on in-person meetings is stronger than ever. Yet, according to the 2024 American Express Global Meetings and Events Forecast, industry leaders say it’s
The ‘leisure with a lanyard’ approach is common in meetings marketing, but this could quickly lead your travel & tourism organization down a rabbit hole
The acquisition of Digital Edge adds the first woman-owned business and only travel and tourism industry-focused company to Agital’s portfolio. February 20, 2024—Agital, the agency
After the curtains closed on PCMA Convening Leaders (CL) 2024 in San Diego, we found ourselves reflecting on the event and how it informed us
As the travel and tourism industry’s ever-changing landscape continues, 2024 is ushering in new strategies and trends that destination marketing organizations (DMOs) and planning professionals
Cognitive psychologist Gary Klein describes insight as “an unexpected shift in the way we understand things.” And this year’s Connect eTourism Summit (eTS) was full