Digital Edge Wins 3 MUSE Creative Awards in 2023
With over 100 years of collective experience in marketing for destination organizations, Digital Edge has succeeded in B2B creative work for clients from...
Apply Value Proposition to Destination Marketing
Your unique value proposition (UVP) is the primary reason a prospect should buy your product or service. It’s not a slogan or catchphrase,...
2023 Trends Roundup for Your Destination Marketing & Sales Strategies
One thing you can count on as this year marinates is the continued wave of trends in different industries. And so far, 2023...
Digital Edge Expands Its Leadership Team with a Key Hire and Exciting Transitions
Our Digital Edge team is delighted to welcome Nick Obukhov as the new Vice President of Marketing Strategy! Alongside Nick’s appointment, we are...
Use These Multi-Industry Trends & Developments to Innovate Your Meetings Marketing
Leverage the latest B2B marketing strategies being utilized outside of our industry to spark innovation within your destination organization’s M&C marketing. As our...
Austin Sherrill Named Sr Interactive Media Designer
We are delighted to announce that Austin Sherrill has been promoted to Senior Interactive Media Designer! In his first year with Digital Edge,...
Courtney Godwin Named Director of Digital Operations
We are thrilled to announce that Courtney Godwin, our former Director of Digital Marketing, has been promoted to Director of Digital Operations. As...
ICYMI: Digital Edge Presents Confessions of a Meeting Planner Session at #ESTO22
A revealing panel discussion around what meeting planners actually think about destination marketing & how destinations can market to them more effectively Digital...
6 Takeaways & Action Starters for DMOs (A First-Timer’s POV at DI’s Annual Convention)
Get to them … The roles of destination organizations are shifting … as are the nomenclatures. Your city’s multiculturalism impacts plans. Find your...
Matt Leamon Named Sr Interactive Media Manager
We are delighted to announce that Matt Leamon has been promoted to Senior Interactive Media Manager! In his seven years with Digital Edge,...
DMOs Take Note: Thoughtful Design Makes Information Accessible
Design is not about just making things “pop” or look cool. Fundamentally, design must serve a purpose and communicate an idea effectively. More...
Helping Destination Sales Teams Leverage LinkedIn
Training Teams to Become Social Sellers Digital Edge began leading destination sales teams through LinkedIn training about eight years ago. Still, the volume...
A Summary of the Summits & Key Takeaways
Having returned from two industry conferences, the future of the meetings and conventions industry isn’t quite where any of us want it to...
Marketing Trends in 2022: A Little Less Town Crier, A Little More Town Hall
Anyone who went through a Sourdough baking phase recently can attest: we’ve learned a lot about ourselves these past few years—both individually and...
The Future of Meetings & Events Research 2022
How is it 2022? Two years have really packed a wallop for those in the travel industry. We blinked and here we are. ...
Mya Surrency to present at DI Convention Sales & Services Summit 2022
Mya’s Bio With 10 years of DMO experience as an Interim President & CEO, Deputy Director and Vice President of Marketing for various...
Running on Empty? Why Your Lead Pipeline Keeps Drying Up.
No waterfowl were harmed in the writing of this guide. I often find myself wondering, “Do business leaders think leads come from a...
Here’s What’s Trending In Key Specialty Meetings Sectors
Breaking Down the Trends, Factors, & Innovations Impacting Specialty Meeting Sectors This is more than a road to recovery, this is the future...
