A Leader in Industry Research
Travel and tourism organizations need help finding a team who understands the broad and less product-driven niche of destination and travel sales.
They need moderators and research leaders who speak their language, understand their processes and have firsthand experience in the intricacies of sales:
Teams must tie B2B marketing to research to ensure that marketing is valued, meeting objectives and resonating with their target audiences.
And not to doom and gloom, but efforts can feel like venturing down an aimless path without research. Teams need knowledge about their customers’ insights, awareness levels and perceptions. They need strategies that pull from unique pain points, selling propositions and key differentiators.