Overview
Goals:
• Build awareness for Bryan College Station’s new meetings product to drive lead activity for the sales team
• Implement Bryan College Station’s Meetings Strategic Plan into actions
• Target the new meetings market segments to drive new business opportunities
Tactics:
Implemented the Experience Bryan College Station Meetings Marketing Strategy that was crafted in 2016 by Digital Edge and DMO Proz
• Creative including promotion development
• Display & Retargeting Campaign
• Paid Search
• Facebook & LinkedIn Campaign
• Lead Generation Focused Landing page
• Client eCommunications
• Promotional Email Marketing
• Strategic Print Advertising Placements
• Emphasized new product to drive leads
The Concept:
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Co-Founder
A veteran in Destination and Hotel Sales and Marketing, Shirley utilizes her expertise to develop services that assists DMO’s in research, generating leads and increasing awareness for the destination’s meetings product and experiences.
