A dynamic meetings marketing campaign that keeps getting better

512 PLANNER APPLICANTS

29 RFPS IN DEVELOPMENT

One of the Most Creative Site Visits Imagined

As we lace up our sneaks and start our hammy stretches in prep for the next season of Visit Rapid City’s The Amazing Rush, we thought we’d reflect on how one idea – along with the enthusiasm and willingness of a small but forward-thinking DMO – has produced… well… amazing results! See the evolution of one of our most successful meetings marketing campaigns to date.

AMAZING RACE CAMPAIGN 3
AMAZING RUSH CAMPAIGN 2
AMAZING RUSH CAMPAIGN

SEASON 3:

– 310 applicants
– 12 RFPs in development

SEASON 2:

– 112 applicants
– 7 RFPs in development

SEASON 1

– 90 applicants
– 10 RFPs in development

“The campaign just keeps doing better and better each year, which is awesome! Thanks.”
– Stacie Granum, Vice President of Marketing, Visit Rapid City

Looking for your own amazing campaign? Hi.

 

Case Studies