Developing a strategy that meets the sales-specific goals and marketing objectives is complex. Sales teams are often on the go and hard to pin down, while marketing teams often are overwhelmed with other priorities.  

When a cohesive strategy is not in place, the marketing becomes disjointed from the sales activities; the tactics are often spontaneous and often not meeting the goals of the target audience’s needs.

It takes some serious navigation skills to keep the trip smooth (and maybe a game of 21 Questions).