One thing you can count on as this year marinates is the continued wave of trends in different industries. And so far, 2023 has not been an exception. At Digital Edge, we work hard to trend hunt, staying on top of the industry’s newest developments and best practices to keep us current. We’re here to share some of our favorites with you. 

Here is a list of the latest trends to utilize and predictions to look out for to help you beef up or round out strategies for your destination.

Meetings, Conventions & Events

• Amex Global Biz’s North America 2023 M&C Trends

• BizBash: Top Event Trends to Watch Out for in 2023

• Fast Company: Wellness Tourism expected to Skyrocket by 2025

• Hospitality.net’s Global M&C Predictions

• Hotel News Resource: 7 Top Travel & Hospitality Trends in 2023: Part 2

• Multi-Industry Trends & Developments to Innovate Your Meetings Marketing

• Skift: 7 Meetings Industry Trends to Watch in 2023

• Skift + Hilton’s 2023 Global Industry Forecast

• Skift: New Trends for Wellness in Meetings

General B2B, Sales & Digital Marketing

• Forbes’ Digital Marketing Trends

• Hubspot’s Sales Trends

• Invision’s The Future of Work Trends 2023

• Ogilvy: Brands Responding to New Data Normal

• Ogilvy: Influencer Trends

• Ogilvy: Loyalty Trends

• ReadITQuik How IoT is Impacting B2B Marketing

• SaaStr: A New Era of B2B Sales

• The Ultimate Beginner’s Guide to AI in Marketing

Content & Messaging

• Content Marketing Institute’s B2B Predicted Content Marketing Trends

• Semrush: 6 Hottest Content Marketing Trends for Your Business 2023

• TV12: 2023 Content Marketing Trends You Can’t Ignore

Creative & Design

• Brafton: How to Win Business With Video

• CrowdRiff + Skift Short-Form Video Guide

• Designlab’s 7 UX/UI Design Trends to Watch for in 2023

Email

• 9 Email Marketing Predictions for 2023 to Boost Engagement and Revenue

• Digital Marketing Institute’s Email Trend Predictions

• Mailjet Marketing Trends for 2023

Social Media

• Expedia Group’s 2023 Destination Marketing Trends

• LinkedIn’s B2B Marketing Trends 2023

• Ogilvy: Social Media Trends 2023

As the year progresses, we’ll, no doubt, see more developments and trends within the travel, meetings, and destination marketing industries. The future is still full of opportunity and possibility, and we can’t wait to see what comes next!