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Bridging the Gap
Webinar Series

Part 2:

Cross-Functional Alignment for Group Sales & Marketing Teams

Wednesday, August 21, 2024, @ 2 p.m. EDT

We see you — and we hear you.

We’ve heard from travel & tourism organizations that some of the biggest challenges are communicating between group sales & marketing and managing the expectations of both. That’s why Digital Edge’s webinar series is all about bridging the gap.

In Part 2, our VP of Marketing Strategy, Jaimie Hart, is covering cross-functional opportunities for both teams to work together.
  • Get a first-person perspective from special guest Hilary Feutz, Director of Sales Marketing for Los Angeles Tourism & Convention Board, on evolving brand messaging and applying it to the B2B audience.
  • Discover how to foster understanding between your sales & marketing teams outside the office — from Customer Advisory Boards (CABs) and Familiarization Tours (FAMs).
  • Explore a community for industry leaders responsible for meetings & conventions marketing at their organizations: the Meetings Marketing Network.

Jaimie Hart

VP of Marketing Strategy

Missed Part 1? No worries!

You’ll still be able to follow along with the new material. Or you can catch the recording of Part 1, “Building a Foundation for Group Sales & Marketing Team Alignment,” at your leisure.