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No windy promises here. Digital Edge helped enhance Choose Chicago’s meetings marketing strategies, awareness of destination appeal and engagement at IMEX America, ultimately driving cohesive branding and increased sales success for the organization and sales team.
Here’s a look at the success of Choose Chicago’s meetings marketing and the strategy that drove it.
Choose Chicago’s sales team needed support to highlight meetings & conventions and bring a strong brand presence to their sales collateral.
They needed to showcase their city and the business infrastructure within the destination.
In addition, there was a need for B2B guidance on the different ways to effectively engage with planners, having previously focused primarily on leisure travel.
Enhance sales support
Improve planner engagement
Grow awareness of destination appeal
Cohesive branding across marketing & sales assets
Boost citywide conventions during low-demand periods
Attract Chicago-based meetings back to Chicago
Improve lead generation and closing ratio
for in-house events
Enhance IMEX America presence & engagement
Digital Edge took a layered approach to the solution, bringing together an always-on marketing strategy, sales-focused strategic work and a targeted creative marketing campaign – a campaign that maintained but elevated the integrity of Chicago’s brand and informed the design of an additional, dedicated landing page that engaged prospects at one of the biggest shows of the year – IMEX America.
Digital Edge created a cohesive IMEX marketing plan for Choose Chicago, integrating an IMEX-focused campaign and landing page with pre-show hype, mobile advertising and post-show follow-up.
