2023 Trends Roundup for Your Destination Marketing & Sales Strategies

One thing you can count on as this year marinates is the continued wave of trends in different industries. And so far, 2023 has not been an exception. At Digital Edge, we work hard to trend hunt, staying on top of the industry’s newest developments and best practices to keep us current. We’re here to share some of our favorites with you. 

Here is a list of the latest trends to utilize and predictions to look out for to help you beef up or round out strategies for your destination.


Meetings, Conventions & Events

Amex Global Biz’s North America 2023 M&C Trends

BizBash: Top Event Trends to Watch Out for in 2023

Fast Company: Wellness Tourism expected to Skyrocket by 2025

Hospitality.net’s Global M&C Predictions

Hotel News Resource: 7 Top Travel & Hospitality Trends in 2023: Part 2

Multi-Industry Trends & Developments to Innovate Your Meetings Marketing

Skift: 7 Meetings Industry Trends to Watch in 2023

Skift + Hilton’s 2023 Global Industry Forecast

Skift: New Trends for Wellness in Meetings

microphone on colorful background

General B2B, Sales & Digital Marketing

Forbes’ Digital Marketing Trends

Hubspot’s Sales Trends

Invision’s The Future of Work Trends 2023

Ogilvy: Brands Responding to New Data Normal

Ogilvy: Influencer Trends

Ogilvy: Loyalty Trends

ReadITQuik How IoT is Impacting B2B Marketing

SaaStr: A New Era of B2B Sales

The Ultimate Beginner’s Guide to AI in Marketing

hands typing on laptop with colorful background

Content & Messaging

Content Marketing Institute’s B2B Predicted Content Marketing Trends

Semrush: 6 Hottest Content Marketing Trends for Your Business 2023

TV12: 2023 Content Marketing Trends You Can’t Ignore

Creative & Design

Brafton: How to Win Business With Video

CrowdRiff + Skift Short-Form Video Guide

Designlab’s 7 UX/UI Design Trends to Watch for in 2023

megaphone with "2023" coming from it


9 Email Marketing Predictions for 2023 to Boost Engagement and Revenue

Digital Marketing Institute’s Email Trend Predictions

Mailjet Marketing Trends for 2023

Social Media

Expedia Group’s 2023 Destination Marketing Trends

LinkedIn’s B2B Marketing Trends 2023

Ogilvy: Social Media Trends 2023

As the year progresses, we’ll, no doubt, see more developments and trends within the travel, meetings, and destination marketing industries. The future is still full of opportunity and possibility, and we can’t wait to see what comes next!

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