Overview

Goals:
• Build awareness for Bryan College Station’s new meetings product to drive lead activity for the sales team
• Implement Bryan College Station’s Meetings Strategic Plan into actions
• Target the new meetings market segments to drive new business opportunities

Tactics:
Implemented the Experience Bryan College Station Meetings Marketing Strategy that was crafted in 2016 by Digital Edge and DMO Proz

• Creative including promotion development
• Display & Retargeting Campaign
• Paid Search
• Facebook & LinkedIn Campaign
• Lead Generation Focused Landing page
• Client eCommunications
• Promotional Email Marketing
• Strategic Print Advertising Placements
• Emphasized new product to drive leads

The Concept:

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