Atlanta Championship Getaway Campaign: a Citywide Focus
Digital Edge’s mixed-media approach creatively heightened awareness for Atlanta’s citywide diversity, entertainment options, connectivity and new convention campus developments. The campaign brought in 428 leads.[vc_single_image image=”5366″ img_size=”full” full_width=”1″ opacity=”100″ css=”.vc_custom_1530283305124{padding-top: 20px !important;}”][vc_column_text]The Challenge
Atlanta is a very hospitable convention city, but preconceived notions about the destination provided a challenge. In order to change visitor perception, we assisted Atlanta CVB in highlighting the new developments and features of the city — aspects that people simply didn’t know about. Atlanta wanted to go beyond raising digital awareness. They wanted to engage with planners.
Our Solution
Through promotion ideation, we created a site visit around a top athletic event at the brand new Mercedes-Benz stadium. The promotion not only included a sneak peek at the new convention campus development, but also featured hands-on activities. It increased visibility to the (perhaps, undiscovered) meeting districts, new developments and activities within the city.
THE RESULTS
Campaign Totals:
Clicks: 5,706
Impressions: 1,533,814
Leads: 272
Entries: 410 (237 NEW)
173 (Existing Contacts, but Nurtured)
57% INCREASE OF NEW LEADS
Google Analytics:
Sessions: 9,160
New Users: 7,004
Pages/Session: 1.19[/vc_column_text]
