Atlanta Championship Getaway Campaign: a Citywide Focus


Atlanta Championship Getaway Campaign: a Citywide Focus

[Check it Out]

Digital Edge’s mixed-media approach creatively heightened awareness for Atlanta’s citywide diversity, entertainment options, connectivity and new convention campus developments. The campaign brought in 428  leads.[vc_single_image image=”5366″ img_size=”full” full_width=”1″ opacity=”100″ css=”.vc_custom_1530283305124{padding-top: 20px !important;}”][vc_column_text]The Challenge
Atlanta is a very hospitable convention city, but preconceived notions about the destination provided a challenge. In order to change visitor perception, we assisted Atlanta CVB in highlighting the new developments and features of the city aspects that people simply didn’t know about. Atlanta wanted to go beyond raising digital awareness. They wanted to engage with planners.

Our Solution
Through promotion ideation, we created a site visit around a top athletic event at the brand new Mercedes-Benz stadium. The promotion not only included a sneak peek at the new convention campus development, but also featured hands-on activities. It increased visibility to the (perhaps, undiscovered) meeting districts, new developments and activities within the city.

Campaign Totals:
Clicks: 5,706
Impressions: 1,533,814
Leads: 272
Entries: 410 (237 NEW)
173 (Existing Contacts, but Nurtured)

Google Analytics:
Sessions: 9,160
New Users: 7,004
Pages/Session: 1.19[/vc_column_text]

Share the Post:

Related Posts

Looking for that edge?
Contact our team directly.