Case Study: Visit Rapid City’s The Amazing Rush, Season 3

 

A dynamic meetings marketing campaign that keeps getting better

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512 PLANNER APPLICANTS

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29 RFPS IN DEVELOPMENT

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One of the Most Creative Site Visits Imagined

As we lace up our sneaks and start our hammy stretches in prep for the next season of Visit Rapid City’s The Amazing Rush, we thought we’d reflect on how one idea – along with the enthusiasm and willingness of a small but forward-thinking DMO – has produced… well… amazing results! See the evolution of one of our most successful meetings marketing campaigns to date.[/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”” font_color=”dark” shift_y=”0″ z_index=”0″ css=”.vc_custom_1533322343552{padding-top: 50px !important;padding-bottom: 0px !important;}”][vc_column width=”1/3″][vc_single_image image=”5522″ img_size=”600×600″ full_width=”1″ opacity=”100″][/vc_column][vc_column width=”1/3″][vc_single_image image=”5521″ img_size=”600×600″ full_width=”1″ opacity=”100″][/vc_column][vc_column width=”1/3″][vc_single_image image=”5520″ img_size=”600×600″ full_width=”1″ opacity=”100″][/vc_column][/vc_row][vc_row equal_height=”” font_color=”dark” shift_y=”0″ z_index=”0″ css=”.vc_custom_1533322354983{padding-top: 20px !important;padding-bottom: 0px !important;}”][vc_column width=”1/3″ shift_x=”0″ shift_y=”0″ z_index=”0″][vc_column_text]

SEASON 3:

– 310 applicants
– 12 RFPs in development[/vc_column_text][/vc_column][vc_column width=”1/3″ shift_x=”0″ shift_y=”0″ z_index=”0″][vc_column_text]

SEASON 2:

– 112 applicants
– 7 RFPs in development[/vc_column_text][/vc_column][vc_column width=”1/3″ shift_x=”0″ shift_y=”0″ z_index=”0″][vc_column_text]

SEASON 1

– 90 applicants
– 10 RFPs in development[/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”” font_color=”dark” shift_y=”0″ z_index=”0″ css=”.vc_custom_1533321226402{margin-top: 0px !important;padding-top: 0px !important;padding-bottom: 40px !important;}”][vc_column width=”1/3″][vc_column_text][/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]Read about Season 2.[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_column_text]Read about Season 1.[/vc_column_text][/vc_column][/vc_row][vc_row equal_height=”” font_color=”dark” shift_y=”0″ z_index=”0″ css=”.vc_custom_1533322509797{padding-top: 20px !important;padding-bottom: 0px !important;}”][vc_column][vc_column_text]“The campaign just keeps doing better and better each year, which is awesome! Thanks.”
– Stacie Granum, Vice President of Marketing, Visit Rapid City

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