No doubt, when you’re in the market for a new place to visit, you’re clicking through photos and videos that show off the sights to be seen and the adventures to be had. Some of them might not interest you as much as others – but have you ever wondered why? Well, Andrew Woods has, and he and Digital Edge have figured out the secret to which images work, and which don’t in attracting visitors to destinations.

In this week’s Zesty Marketing Podcast, our very own Andge discusses how to take a scientific approach to marketing for destinations:

When you’re through, dig deeper with our insightful eBook on destination imagery, “How Your Destination Imagery Impacts the Expectation of Experience”.

‘Tis the season of giving. Download and share this entire experience with a friend or colleague all packaged nice and neat for the taking.