Digital Edge Hires Kim Ritten as Vice President of Business Relations

Ritten, a Seasoned Destination Sales Expert, Will Lead Digital Edge’s Business Relationships & Development


Jacksonville, FL – July 10, 2018 – Kim Boothe Ritten joins Digital Edge as the Vice President of Business Relations. She will utilize her experience from three DMO’s in Meetings & Conventions Sales to foster Digital Edge’s business relationships and grow the agency client roster.

Ritten previously worked with Visit St. Petersburg Clearwater as the Regional Director of Mid-West Sales in Chicago, IL. There, she built strong community and customer relationships to assist meeting planners by creating the best possible experience for each individual client. Prior to that, she was the Director of National Accounts for Visit Spokane and Senior Director of Sales for Visit Jacksonville.

“Kim’s multi-faceted background in destinations sales for three very different DMO’s & experience with Marriott National Sales will bring a dynamic approach for our client’s with an understanding & ability to relate to their unique challenges and opportunities.” – Co-Founder, Mya Surrency

Ritten brings 12 years of Destination Marketing Organization experience with an extensive background in group sales, hospitality & tourism. With this experience and deep understanding of the destination marketing industry as a whole, Ritten will be able to make an immediate difference to Digital Edge and be a strong asset to our DMO clientele.

About Digital Edge

Digital Edge,, was established in the early fall of 2011 by its co-founders Shirley Smith and Mya Surrency.  The vision for the agency was to offer customized solutions for Destination Marketing Organizations blending our years of DMO experience and hotel sales and marketing experience to provide cutting edge solutions.

Digital Edge works exclusively with DMO’s across the country. Due to our experience in the industry at both large and small DMO’s and years in the hotel business, we understand the unique challenges DMO’s face, the expectations of their lodging partners and how to effectively reach the meetings market segment.

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