How to Leverage Your Meetings Marketing & Collaborate with Economic Development
DMOU Podcast with Mya Surrency, Co-Founder
Mya Surrency, our Co-Founder, is featured on DMOU’s Podcast discussing how DMOs have been marketing to meeting planners for years, and how huge the opportunity to innovate their approach is. Mya joins DMOU to discuss a recently developed program focusing on creating partnerships with local economic development offices to develop more targeted group business and create more alliances in-market.
As an agency with meetings marketing expertise, we share our insights on how to utilize a persona-focused approach, how to make your website more usable to planners, and how to create collaboration with your economic development office that is mutually beneficial. Digital Edge created a program for DMOs to partner with their EDCs to drive the potential for meetings business and relocation efforts, providing a win-win for both agencies while creating cost efficiencies.