Spotlight Case Study on the Park City Content Marketing Program

In July 2016, the #DigiBunch visited Park City on a FAM tour to collect assets for an extensive Content Marketing Program! Our goal was to generate more traffic to the “Meetings” section of Visit Park City’s website by creating content that would interest meeting planners, feature highlights, events, and new products within the city, and help increase visibility in SERPs through organic rankings. Check out one of the blog posts!

Our team visited Park City with a goal to showcase the city’s premier meetings offerings and seasonal activities. Familiarizing with the DMO’s team and the destination we were able to create a personalized tone and share the experience with their target audience. Each article included unique images and videos taken by our team to provide visually appealing content to support the website.

Check out our video from Blue Sky Ranch

Here’s a quick snapshot of how the program is doing:

90 Days over 90 Days focusing on Meetings Section

Sessions have increased 403.83%
New Sessions have increased 16.22%
New Users have increased 485.56%
Bounce Rate decreased 24.41%

Want to find out how our digital experts can create a robust Content Marketing Program for your DMO? Contact us!

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