B2B isn’t a side hustle. It’s the whole strategy.
Group business isn’t seasonal or surface-level. It’s strategic, consultative, and high-stakes. And that’s exactly what we’re built for.
Since 2011, Digital Edge has been the only agency exclusively dedicated to helping destinations grow group business through meetings, conventions, sports, and strategic sales alignment.
While other agencies may dabble in the meetings space or assign a single team member to cover B2B, our entire team is built around one goal: helping CVBs drive measurable results with planners and business event professionals.
This isn’t a division. It’s our DNA.
Leading the Meetings Strategy for Atlanta
Take our work with the Atlanta Convention & Visitors Bureau as a prime example. As the meetings agency of record for ACVB for the last seven years, Digital Edge leads the strategy, messaging, and direction for all marketing that touches the meetings and conventions audience.
While ACVB works with several strong partner agencies, it’s Digital Edge that:
- Leads the all-agency meetings for strategic alignment
- Oversees all work targeting meeting planners
- Sets the strategic direction for the destination’s group business marketing
We serve as the B2B backbone of the Atlanta marketing team and we’re proud to help shape a program designed to deliver:
- Increased awareness for Atlanta as a top-tier meetings destination
- Progress toward the CVB’s citywide booking goal
- A platform for showcasing Atlanta’s leadership in Diversity, Equity and Inclusion
- Strategic positioning around the city’s sustainability initiatives
- Effective use of MarTech tools for automation, personalization and list growth
An Extension of the Sales Team, Not Just an Agency
Unlike traditional consumer agencies, we don’t stop at creative or media buying. We work hand in hand with destination sales teams to:
- Guide messaging with real planner insights
- Build campaigns that drive inquiries, not just impressions
- Help integrate tech tools like CRM, CMS, email automation and AI into planner engagement strategies
- Host quarterly in-market strategy sessions to realign content, measure performance and refine outreach
We lead. We execute. We adjust in real time.
Gotta Say It Again: B2B Is Not a Side Hustle. It’s the Whole Strategy.
We’ve seen many full-service destination agencies assign one or two team members to cover meetings. At Digital Edge, every content writer, strategist, media buyer and creative on our team understands the B2B decision cycle and what moves meeting planners from interest to inquiry.
That’s why destinations like Atlanta, Chicago, San Francisco, Los Angeles and Park City trust us to lead strategy, even when other agencies are already in the room.
Because no one else brings the same depth, specialization or results when it comes to meeting the meetings market where it actually is.
Want to See the Difference?
If your destination is looking for more than just collateral or media buying, if you need a true strategic partner that knows how to market to planners, support sales and elevate your meetings brand, we’d love to show you how we work.
We’ve been doing this longer than anyone else. And we’re just getting started.
