Why It’s OK to Have an AOR & Niche B2B Agency + How to Manage Them All
In the words of Forbes: Specialized agencies “aren’t just familiar with the industry, they’re part of it.” Today, agencies are encouraged to specialize to stand
In the words of Forbes: Specialized agencies “aren’t just familiar with the industry, they’re part of it.” Today, agencies are encouraged to specialize to stand
Happy visitors = happy residents = happy destination organizations. That was our key takeaway from the Destinations International 2024 Annual Convention in Tampa. Whether traveling
You gotta see it to believe it. Familiarization (FAM) tours… wait for it… ~familiarize~ meeting planners with your destination firsthand, showing them in person all
Crafting experiences — it’s essential to one of the emerging trends in the meetings industry: personalization. Planners want customized offerings for their attendees, and destination
We see and hear you. Travel & tourism organizations continue to come to Digital Edge with some of their biggest challenges: communication between group sales
The emphasis on in-person meetings is stronger than ever. Yet, according to the 2024 American Express Global Meetings and Events Forecast, industry leaders say it’s
The ‘leisure with a lanyard’ approach is common in meetings marketing, but this could quickly lead your travel & tourism organization down a rabbit hole
The acquisition of Digital Edge adds the first woman-owned business and only travel and tourism industry-focused company to Agital’s portfolio. February 20, 2024—Agital, the agency
After the curtains closed on PCMA Convening Leaders (CL) 2024 in San Diego, we found ourselves reflecting on the event and how it informed us