Explore Branson and Digital Edge have worked together as a team to drive awareness for Branson, Missouri, as a destination for meetings, leisure tours and sporting events by changing outdated perceptions and shattering expectations with highly targeted marketing campaigns bolstered by our agency’s suite of B2B solutions.
Speaking to the resurgence of interest in the Ozarks and positioning Branson as the destination that “gets it” post-pandemic
Developing a digital campaign that reflected the DMO’s overall “vacation” messaging & making it work for the meetings segment
Site Visit Retargeting Campaign:
Encouraging planners to sign up for an individual site visit by submitting a qualified RFP
Through the individual site visit program, Explore Branson has had a dozen visits, and nearly all the planners who visited have booked. The destination also has a high rebook percentage.
Digital Edge has also set up Explore Branson for continued success through its first CAB that provided insights directly from meeting planners to grow and develop the destination.
Throughout it all, Digital Edge has been dedicated to ensuring Explore Branson’s group-focused campaigns align with the destination organization’s branding and convey solutions for planners’ needs.
Explore Branson Meetings Site