What’s possible when a destination organization and a committed agency grow together over time? Visit Park City and our agency, Digital Edge, have quietly proven the value of what can happen when you build something to last.
As the meetings landscape continues to shift, the destinations that succeed are the ones that show up with clarity, consistency and a long-term vision. That doesn’t happen overnight. It happens with time – and the right partner by your side.
For more than a decade, we’ve served as Visit Park City’s meetings marketing partner. We know Park City – the seasonality, the stakeholders and the segmentation. We’ve lived through the evolution of this mountain town’s meetings goals, sales strategies and brand voice. We understand their compression periods, their team’s rhythm and their pain points. And when it came time for something bigger, like a full brand relaunch, our team was already walking hand in hand with Visit Park City.
This kind of longevity offers destination organizations what no short-term engagement can:
Over the past decade working with Visit Park City, we’ve led:
As Visit Park City approached their 10-year milestone with us, they were ready for something deeper: a brand evolution that captured the soul of the destination, not just its assets.
Meet mountainkind.
More than a rebrand, mountainkind is Park City’s invitation to meet with intention. Created for the meetings and events industry, the messaging champions sustainable tourism and conscious planning.
With their new messaging defined, Digital Edge led the charge in extending the new leisure-facing brand to the meetings vertical, translating big ideas into B2B messaging that felt human, aspirational and native to the heartbeat of the brand – going from tactical to brand-defining work.
We rebuilt the meetings content on Visit Park City’s website to reflect the ethos of mountainkind, highlighting values like balance, sustainability and community. This work wasn’t about tagging on a few new lines. It was about capturing the emotional core of the destination and aligning it with the practical needs of today’s decision-makers, especially those seeking more meaningful, off-peak, purpose-driven meeting experiences.
Through aligned media, content and creative, our efforts have spanned across digital display, social and video — each tailored to reach specific verticals. Over the course of the year, our integrated digital strategy drove:
For destinations navigating evolving planner expectations, shifting travel patterns and the need for stronger strategy, the Visit Park City + Digital Edge story offers something different: proof that long-term partnerships can lead to more meaningful outcomes.
When you work with a partner who truly knows your destination, you skip the learning curve and start with immediate insights. You build strategy with confidence, evolve with context and uncover opportunities that only come from years of shared perspective and trust.