Developing an Account-Based Email Strategy for Marketing Performance & Engagement
At Digital Edge, we’re always testing and refining the very strategies we recommend to our destination clients. In 2024, we committed to developing a true account-based marketing (ABM) strategy — one that would allow us to speak more directly to our key customer segments with content that felt personal, timely, and relevant. Nearly two years […]
Hot Takes: 2025 Meetings Trends for Your DMO
Every year, it’s the same thing. Prediction after prediction for the upcoming year’s meetings & conventions trends. And we’re guilty of making and sharing all of them. 🫣 While some trends understandably take some time to take hold in the industry, others are already coming to life this year. 📈 In our first DEep Dive […]
Why B2B Marketing for Destinations Requires More Than a Brand Campaign with a Media Buy
When it comes to growing meetings and conventions business, many destination marketing teams think a brand campaign with a media buy will do the trick. While paid media plays a role, truly effective B2B marketing for destinations requires a comprehensive, multi-channel strategy that goes beyond ad placements. Here’s why successfully marketing to meeting planners takes […]
2025 Trends & Predictions Your DMO Can Use to Stay Ahead
What will this year hold for your destination marketing organization and the meetings & conventions industry? Explore the quick list of trends and predictions that can help equip your sales team and enhance your organization’s marketing strategy (for meetings and beyond). First, Some Key Themes Strategic Planning for Your DMO Sustainability and data lead the […]
Ticking Up Tourism: Master TikTok for Your Destination Marketing
57% of younger travelers rely on social media for their travel decisions, according to Skift Research’s 2024 report, “Exploring Gen Z and Millennial Travel.” And it probably comes as no surprise that one of Gen Z’s preferred channels is TikTok. How can your destination organization leverage this channel? Learn how to capture your target audiences […]
Visit Rapid City Receives Platinum Adrian Award for B2B Integrated Campaign
Visit Rapid City was honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the 2025 Adrian Awards Celebration on February 18 in New York. Digital Edge is proud to support Visit Rapid City in its achievement of a Platinum Adrian Award for its winning entry in the Integrated Campaign […]
Meet LA Receiving Bronze Adrian Award for Group Sales/Travel Trade Advertising
Meet LA, the sales & marketing team for Los Angeles Tourism & Convention Board’s meetings & conventions sector, is being honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI). Digital Edge is proud to support Meet LA in its achievement of a Bronze Adrian Award for its winning entry in […]
Holiday Gift Guide for Destination Organization Sales & Marketing Teams
“Son of a nutcracker!” The holiday season brings lots of cheer, but it also brings the stress of searching for the perfect gifts for family, friends and coworkers. Not to mention, for travel & tourism professionals, you’re busy finalizing your plans for the upcoming year. As our gift to you, here’s your go-to list of […]
Meetings Marketing Strategies That Work for Small Destinations
We see you, small DMOs. You have just as many marketing pressures as larger destinations. But they have strength in numbers. The good news: There’s strength in knowledge, too. With a partner with vast experience in meetings, group sales, travel trade and sports, you gain the expertise to execute strategic marketing campaigns that hone in […]
5 Must-Have Features for Your Destination Meetings Marketing Website
Meeting planners are looking for the information they need to plan great meetings, and your DMO website should be their top resource! It’s crucial that your meeting site is easy to navigate, quick to load and packed with the information event organizers need to make decisions. Here are five key design priorities to focus on […]