We Need to Talk… About Sales & Marketing Alignment

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We see and hear you. Travel & tourism organizations continue to come to Digital Edge with some of their biggest challenges: communication between group sales & marketing teams and managing their priorities. We specialize in unifying these two departments and helping both be more successful in achieving their goals.  Here are a few strategies to […]

3 Ways to Market Your Destination’s Meaningful Group Travel Experiences

Nine people and a dog pose joyfully on a road marked "FINISH," amidst greenery, all smiling and gesturing playfully in a yellow-toned image.

The emphasis on in-person meetings is stronger than ever. Yet, according to the 2024 American Express Global Meetings and Events Forecast, industry leaders say it’s harder to attract attendees to events away from home. So, how do you make sure meeting planners know your destination will build attendance? You need to market your destination’s meaningful […]

9 Terrible, Awful, No-Good, Very Bad Meetings Marketing Mistakes

photo of lightbulb in foreground with team at a table in the background

The ‘leisure with a lanyard’ approach is common in meetings marketing, but this could quickly lead your travel & tourism organization down a rabbit hole of wasting money and time and still not reaching the right planners. And when you do, your message just doesn’t land with the audience.  With 100+ years of industry expertise, […]

Agital Acquires Digital Edge, an Established Agency in the Travel & Tourism Industry 

digital edge logo and agital logo

The acquisition of Digital Edge adds the first woman-owned business and only travel and tourism industry-focused company to Agital’s portfolio. February 20, 2024—Agital, the agency delivering measurable business results to marketers and business leaders, announced today the acquisition of Digital Edge, a business-to-business (B2B) agency based in Jacksonville, Florida, that provides advanced sales and marketing […]

The Era of AI: Insights from PCMA Convening Leaders 2024

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After the curtains closed on PCMA Convening Leaders (CL) 2024 in San Diego, we found ourselves reflecting on the event and how it informed us about many industry trends, especially in the realm of artificial intelligence. The rise of AI can’t be ignored. Here’s a recap of key takeaways, event implications and expert insights from […]

The Next Chapter: Rising Trends and Predictions Your DMO Can Take Into 2024

2024 trends

As the travel and tourism industry’s ever-changing landscape continues, 2024 is ushering in new strategies and trends that destination marketing organizations (DMOs) and planning professionals can use to stand out from the competition. As we keep a pulse on what’s to come, here are some of our favorite top trends and predictions to save on […]

Insights From the Connect eTourism Summit for Your Tourism Marketing

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Cognitive psychologist Gary Klein describes insight as “an unexpected shift in the way we understand things.” And this year’s Connect eTourism Summit (eTS) was full of insights.  Being the go-to agency for B2B digital marketing in the travel and tourism industry brings the added perk of our team members participating in conferences like eTS. During […]

Why a CVB Remains Invaluable to Meeting Planners, Even With the AI Revolution 

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AI has its benefits, but it can’t replace everything. As artificial intelligence continues to evolve, it’s raised the question of its capabilities and what it can truly replace.  AI Tools for Planners & CVBs First things first, let’s look at some AI tools available to meeting planners and CVBs. Chatbots Chatbots are an AI tool […]

The Value of Customer Advisory Boards for Tier 2 and 3 Destinations

Branson CAB meeting at an advisory board meeting table

As more tier 2 and 3 destinations grow in popularity and interest from meeting planners, and decision-makers increases, developing a Customer Advisory Board (CAB) becomes a key tool to ensure your marketing and sales truly resonate. Digital Edge just returned from Branson, Missouri, where we helped the Explore Branson team develop their first CAB and […]

Digital Edge Adds an Industry Expert to Its Leadership Team

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Welcome, Jaimie Hart! Digital Edge is excited to announce the hiring of Jaimie Hart as Vice President of Client Strategy. A dedicated marketing professional, Jaimie comes to our agency with over a decade of experience in tourism, hospitality and events and numerous notable accomplishments, including launching an award-winning groups and meetings brand campaign, innovative brand […]