Solving DMO Challenges: Interagency Partnerships
“None of us is as smart as all of us.” Author and business pro Ken Blanchard gets it — collaboration makes us better. And most destination organizations know that, too, especially when they bring together a strong team of agency partners. But the common (sometimes unspoken) truth is this: Working with multiple agencies isn’t always […]
5 Content Trends Guiding How Meetings are Planned, Attended & Marketed
AI is answering meeting planners’ questions before you can say “sales deck.” Attendees are ghosting your website in favor of in-feed answers. And everyone’s regurgitating the same listicles from 2019. From AI assistants to zero-click content, here’s what you need to know and how you can apply these content strategies to your DMO’s meetings marketing. […]
Wellness In The Meetings Space: Not Just A Trend
Once considered a nice-to-have, wellness is now a strategic cornerstone in the world of meetings and events. In other words: a must-have. As DMOs work with planners today, both planners and attendees are demanding experiences that nurture not just the mind — but the body and soul. From meditation lounges to mind-and-mood-boosting menus, wellness activations […]
Extend the Bandwidth of Your Destination Organization’s Marketing Team
When you notice your eyesight is changing, do you go to your primary care doctor for a new glasses or contacts prescription? No, you schedule an appointment with an ophthalmologist! Just like you need specific health care from specialists, your destination organization needs specialty care for your meetings marketing. Because there’s no possible way to […]
Why Planners and Attendees Need DMO Web Content and AI Assistants
Ever the trendspotter, you’ve probably already spotted one of the growing trends in destination marketing: AI-powered assistants. From chatbots on meetings pages to digital concierges in event apps, destinations are getting smarter about how they deliver service and content online. These assistants are being rolled out to enhance the on-the-ground attendee experience. Our clients, Destination […]
Developing an Account-Based Email Strategy for Marketing Performance & Engagement
At Digital Edge, we’re always testing and refining the very strategies we recommend to our destination clients. In 2024, we committed to developing a true account-based marketing (ABM) strategy — one that would allow us to speak more directly to our key customer segments with content that felt personal, timely, and relevant. Nearly two years […]
Hot Takes: 2025 Meetings Trends for Your DMO
Every year, it’s the same thing. Prediction after prediction for the upcoming year’s meetings & conventions trends. And we’re guilty of making and sharing all of them. 🫣 While some trends understandably take some time to take hold in the industry, others are already coming to life this year. 📈 In our first DEep Dive […]
Why B2B Marketing for Destinations Requires More Than a Brand Campaign with a Media Buy
When it comes to growing meetings and conventions business, many destination marketing teams think a brand campaign with a media buy will do the trick. While paid media plays a role, truly effective B2B marketing for destinations requires a comprehensive, multi-channel strategy that goes beyond ad placements. Here’s why successfully marketing to meeting planners takes […]
2025 Trends & Predictions Your DMO Can Use to Stay Ahead
What will this year hold for your destination marketing organization and the meetings & conventions industry? Explore the quick list of trends and predictions that can help equip your sales team and enhance your organization’s marketing strategy (for meetings and beyond). First, Some Key Themes Strategic Planning for Your DMO Sustainability and data lead the […]
Ticking Up Tourism: Master TikTok for Your Destination Marketing
57% of younger travelers rely on social media for their travel decisions, according to Skift Research’s 2024 report, “Exploring Gen Z and Millennial Travel.” And it probably comes as no surprise that one of Gen Z’s preferred channels is TikTok. How can your destination organization leverage this channel? Learn how to capture your target audiences […]