Forbes Recent Vindication for Tourism Ad Spending

Travel Impact IconAs a former Destination Marketing Organization CEO and Vice President of Marketing, I clearly remember the internal frustration when local officials or business leaders spoke about tourism marketing investment as if it had little to no impact on the community.  Too often DMO leaders are spending time justifying and trying to preserve the investment in tourism ad spending.

Meeting Planners Digital Preferences

Meeting Planner ResearchRecently, ePro Direct published a new white paper detailing Meeting Planners Digital Preferences. The report is the culmination of a survey to 892 meeting planners with the vast majority representing association and corporate planners.