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Category: Blog

Manageable Content Distribution Strategies to Get Your Content Seen or Heard

Without a content distribution strategy, even the most innovative, compelling and creative content may never be found. It’s deflating!  But don’t worry, an effective content distribution strategy will not only place your content in front of your targeted meeting and event planner audience, but it will also help your DMO build awareness, improve trust and […]

Geo-Fencing & Retargeting Explained in 250 Words

Shows like IMEX America, Connect Marketplace and ASAE’s Annual Meeting are creating some of the best opportunities for your DMO to get your message in front of meeting planners. How can you leverage these major industry events to create business for your destination? You reach planners where they always are…online. Peep Park City’s Geo-fencing campaign […]

3 Timesaving Tips for Managing Multiple Agencies

The days of being able to hire one agency for all of your marketing needs feel so dated; they feel almost . . . prehistoric.   Today, agencies are encouraged to specialize, as there is no possible way to be an expert at everything.  Digital Edge (DE) recognizes our own strengths, weaknesses and areas for growth. […]

Questions to Guide Your DMO’s Website Content Audit

For most of us, outdated or erroneous content is right up there with its absence—if it isn’t useful to us, what’s the point of it being there, right? It can be a problem. (Boy, if there were ever a time to insert the Infomercial Montage [First World Problems] video, now might be our only chance; […]

Behind Rapid City’s Best Site Visit Ever

[vc_row][vc_column][vc_column_text] Visit Rapid City’s “Best. Site Visit. Ever.” Has Its Best. Season. Ever. “I’ve been a meeting planner for 20 years and I’ve never seen a marketing campaign as clever and unique as this one.” – 2019 Amazing Rush applicant. Season 4 Campaign (6-Month Period) [wvc_counter font_size=”50″ number_color=”#fab045″ number=”145″ font_weight=”700″ font_family=”Poppins” css=”.vc_custom_1559766165863{margin-bottom: 0px !important;}”] Planner […]

Dear DMOs, Add Some Planned Spontaneity to That Marketing!

Dear DMOs, Let’s spike the marketing punch with a little spontaneity. Just a little! Just enough to get off of the bleachers and onto the dance floor. (Do people still spike the punch? Are dances still held in gymnasiums with bleachers? Do dances still exist?) Anyhow, we’ve been out of that scene for a little […]

Site Inspections that Win Meetings Business

As industry veterans, we know that once you can get a planner in for a site inspection, you have an increased chance of winning the meetings business. All business is different, and like customizing your marketing message to your target audience, you should also customize site inspections for the needs and requirements of not only […]

What Your Destination Needs to Know About the Booming Industry of eSports

We’ve done the research for you and this is just the beginning of a series of articles we will be sharing on how cities can and why they should tap into this market. The eSports Market, Leverage the Phenomenon to Boost Tourism The widespread appeal of eSports makes events and tournaments a potentially major draw […]

DI’s CMO Summit Brings Out the Entrepreneurial Spirit of Destination Marketers

From Jim Schlesker opening keynote on fast growth organizations to Refinery 29 CEO Piera Geraldi’s take on creating an inspired corporation, Destination International’s CMO Summit in Houston this past April gave destination marketers every reason to think like entrepreneurs as they tackle destination marketing today. Think Like a Startup The key insight was to think […]