The Art of Seduction: FAM Tour Tips to Win Planners Over
You gotta see it to believe it. Familiarization (FAM) tours… wait for it… ~familiarize~ meeting planners with your destination firsthand, showing them in person all the unique attributes that’ll provide their group with a signature, unforgettable experience they can only have by attending the event in your city. This method of promoting a destination to […]
Takeaways from MPI WEC 2024 in Louisville
Crafting experiences — it’s essential to one of the emerging trends in the meetings industry: personalization. Planners want customized offerings for their attendees, and destination organizations need to show them how they can provide them. But crafting experiences goes way beyond that. How is your destination organization crafting marketing and selling points to showcase how […]
We Need to Talk… About Sales & Marketing Alignment
We see and hear you. Travel & tourism organizations continue to come to Digital Edge with some of their biggest challenges: communication between group sales & marketing teams and managing their priorities. We specialize in unifying these two departments and helping both be more successful in achieving their goals. Here are a few strategies to […]
3 Ways to Market Your Destination’s Meaningful Group Travel Experiences
The emphasis on in-person meetings is stronger than ever. Yet, according to the 2024 American Express Global Meetings and Events Forecast, industry leaders say it’s harder to attract attendees to events away from home. So, how do you make sure meeting planners know your destination will build attendance? You need to market your destination’s meaningful […]
9 Terrible, Awful, No-Good, Very Bad Meetings Marketing Mistakes
The ‘leisure with a lanyard’ approach is common in meetings marketing, but this could quickly lead your travel & tourism organization down a rabbit hole of wasting money and time and still not reaching the right planners. And when you do, your message just doesn’t land with the audience. With 100+ years of industry expertise, […]
Agital Acquires Digital Edge, an Established Agency in the Travel & Tourism Industry
The acquisition of Digital Edge adds the first woman-owned business and only travel and tourism industry-focused company to Agital’s portfolio. February 20, 2024—Agital, the agency delivering measurable business results to marketers and business leaders, announced today the acquisition of Digital Edge, a business-to-business (B2B) agency based in Jacksonville, Florida, that provides advanced sales and marketing […]
The Era of AI: Insights from PCMA Convening Leaders 2024
After the curtains closed on PCMA Convening Leaders (CL) 2024 in San Diego, we found ourselves reflecting on the event and how it informed us about many industry trends, especially in the realm of artificial intelligence. The rise of AI can’t be ignored. Here’s a recap of key takeaways, event implications and expert insights from […]
The Next Chapter: Rising Trends and Predictions Your DMO Can Take Into 2024
As the travel and tourism industry’s ever-changing landscape continues, 2024 is ushering in new strategies and trends that destination marketing organizations (DMOs) and planning professionals can use to stand out from the competition. As we keep a pulse on what’s to come, here are some of our favorite top trends and predictions to save on […]
Insights From the Connect eTourism Summit for Your Tourism Marketing
Cognitive psychologist Gary Klein describes insight as “an unexpected shift in the way we understand things.” And this year’s Connect eTourism Summit (eTS) was full of insights. Being the go-to agency for B2B digital marketing in the travel and tourism industry brings the added perk of our team members participating in conferences like eTS. During […]
Why a CVB Remains Invaluable to Meeting Planners, Even With the AI Revolution
AI has its benefits, but it can’t replace everything. As artificial intelligence continues to evolve, it’s raised the question of its capabilities and what it can truly replace. AI Tools for Planners & CVBs First things first, let’s look at some AI tools available to meeting planners and CVBs. Chatbots Chatbots are an AI tool […]