Evaluate and Adjust Your Meetings Campaign & Messaging
With COVID-19 Forcing All Of Us To Pivot, Now Is A Good Time To Evaluate & Adjust With the current COVID-19 situation most meetings marketing campaigns have been adjusted to focus on relationship building messaging vs. a strong book now, call to action. This temporary approach provides an opportunity for destinations to evaluate their meetings […]
DMOs vs. COVID-19: Latest Insights + Tips for Meetings Marketing Efforts
Digital Edge has been keeping a pulse on the latest responses from meeting planners as they pertain to the meetings & conventions industry and its direct effects on CVBs/DMOs during and after the pandemic. We’ve gathered the top insights from MPI, PCMA, and Northstar surveys to provide you with statistics and tactics to prepare your […]
Getting Ahead of the Curve on What Planners Need to Know During COVID-19
As some destinations see the curve flattening on the number of COVID-19 cases and begin opening hotels, dining establishments, and attractions, it’s time for DMOs to get ahead of the curve in preparing the information meeting planners will need to reschedule and book groups in your destination. Here are a few tips to help prepare […]
How to Prepare Your Meetings & Conventions Messaging Post COVID-19
“Learn from the past, but don’t live there. Build on what you know so that you don’t repeat mistakes.” – Harvey MacKay For many of us this time of uncertainty has really allowed us to reflect and prepare for the future and our entrance back into the market. We tend to look at news, industry […]
How to Prepare Your Meetings & Conventions Messaging Post COVID-19
“Learn from the past, but don’t live there. Build on what you know so that you don’t repeat mistakes.” – Harvey MacKay For many of us this time of uncertainty has really allowed us to reflect and prepare for the future and our entrance back into the market. We tend to look at news, industry […]
How DMOs Will Need to Transition Group Sales After COVID-19
We are all trying to determine exactly how things will be when we return to our “new normal” and for CVBs, what group sales and services will look like post COVID-19. It is going to be key to clearly communicate to planners how your destination and facilities have adapted and responded to this new reality. […]
COVID-19’s Impact on the Meetings Industry & How CVBs Can Manage Their Groups Sales & Services Throughout
Tips for how group sales & services can respond & prepare It is becoming more and more clear with the daily news of major conference cancellations, like ITB, that the COVID-19 coronavirus is starting to have a profound effect on the travel industry. As we watch the news from overseas and start to see more […]
2020 Meeting Trends for CVBs
Here are our top sourced meeting trends for CVBs to watch in 2020, along with some key insights on how to address them as a destination marketer. Demand will continue to outpace supply. Again this year, there’s a huge rise in demand for meetings and events. CWT Meetings & Travel predicts a 5-10% growth in […]