DMOs, Grow Your Meetings Business with These Tactics
The key to DMOs growing meetings business right now: develop community partnerships. Now and in the wake of COVID-19, DMO marketing strategies are and will be shifting. Your organization will need to continue to be resilient, selling and marketing to planners differently by finding group business within your destination and growing meetings business where your […]
How These DMOs Stayed Top of Mind in the Lowest of Times
As questions and concerns feverishly swirled around the future of the meetings and conventions industry during COVID-19, one common question stuck with Digital Edge…and we ran with it. “How can we help others find value in us, even in today’s challenging environment?” The answer was simple. Evaluate your current resources, and don’t panic. Although this […]
A Look at the Post-COVID Meeting Planner Persona
Meeting planners today are facing unprecedented uncertainty in the wake of COVID-19. From cancellations and postponements to venue closures and the shift to hybrid and digital events, the hospitality industry has been in a constant state of flux, and planners are struggling to adapt. One thing is for certain though—people are anxious to meet in […]
The Modern Day Meeting Planner: Millennial Meeting Planner
Millennial-age meeting planners and attendees have been pushing for more modern meeting design and advanced event technology for years, but the meetings industry, at large, has been slow to implement changes because industry leaders don’t take young meeting planners seriously enough. Download Millennial Persona Millennial planners want to emphasize that it is more of a […]
Getting Casper “Open for Business”
First things first: This isn’t our first rodeo. Casper is a small town in Wyoming. But what it lacks in size, it makes up for in a unique assortment of outdoor adventures and a rich history rooted in Western hospitality. With safety measures securely in place and the Casper Events Center and surrounding saloons waxing […]
Reaching Millennial Meeting Planners
Millennial Meeting Planners What They Are Like, How They Differ and What You Can Do to Reach Them Why Is Everyone Talking About Millennial Planners? The average age of meeting planners is 36.5 years old, and the majority of planners fall into the millennial category. It’s quite clear that this age cohort is of […]
CVB Sales: Doing It Well in a Virtual World
Raise a proverbial hand if you’ve been a part of an unengaging Zoom call lately. Hell, throw two up. They happen, but they don’t have to be inevitable from your end. Over the last few months, we have all had the opportunity to attend multiple conferences and meetings VIRTUALLY. What I have found to be […]
6 Ways Your CVB Can Adapt to What Meeting Planners Want During and After COVID-19
Destinations International’s Annual Virtual Convention didn’t disappoint this year. Our co-founder gave her thought leadership on a couple of sessions and our team got to join in as esteemed industry professionals provided some solid insights and ideas. One of the most resonating sessions, “Meeting Planners Unplugged,” uncovered the candid perspectives of a few members of […]
Why Meetings Marketing Now Will Pay Off Later
Invest in meetings marketing now and it will pay off in the long run later. Even through these times of uncertainty, a strong meetings marketing plan is still a solid investment. Why Meetings Marketing Now Will Pay Off Later It may seem like the wrong time to begin meetings marketing now. Either you have a […]
CVB Case Study: Engaging Planners During COVID-19—Explore Branson’s Virtual FAM
Recently, we sat in on Inc.’s webinar, Leading Through Times of Crisis and Change, with motivational speaker/business guru Simon Sinek. Timely (and ever passionate), Simon served up 60 minutes of counsel on how leaders can make an impact on others through difficult times. One question that landed in the buzzy chat box during the webinar […]