Social Media Tips During COVID-19
Social Media: Quiet During COVID-19? Unparalleled meeting, event and travel cancellations have faced tourism marketers with daunting challenges and an eerie uncertainty as to the months ahead in the travel and tourism industry. Though many CVBs have taken to their social channels to support their local economies and spread messages of encouragement and much-needed positivity, […]
Recommendations for DMOs During the COVID-19 Crisis
As I’m sitting here writing this, we are all faced with so much uncertainty and uneasiness in the meetings and conventions and travel industry surrounding COVID-19. While Digital Edge’s senior team has been through 9/11 and the Great Recession, no one has ever experienced a situation like we are in right now. Traveling and conducting […]
Marketing to Meeting Planners (B2B) vs. Leisure Visitors (B2C) – What’s the Difference?
Over the last several years of working exclusively with CVBs/DMOs while specializing in meetings and conventions marketing, we have encountered the struggles that organizations have in understanding the difference in marketing to meeting planners (B2B) versus leisure visitors (B2C). Business-to-business (B2B) marketing is quite different from business-to-consumer (B2C) marketing. Although you are still selling the […]