We Need to Talk… About Sales & Marketing Alignment
We see and hear you. Travel & tourism organizations continue to come to Digital Edge with some of their biggest challenges: communication between group sales & marketing teams and managing their priorities. We specialize in unifying these two departments and helping both be more successful in achieving their goals. Here are a few strategies to […]
The Era of AI: Insights from PCMA Convening Leaders 2024
After the curtains closed on PCMA Convening Leaders (CL) 2024 in San Diego, we found ourselves reflecting on the event and how it informed us about many industry trends, especially in the realm of artificial intelligence. The rise of AI can’t be ignored. Here’s a recap of key takeaways, event implications and expert insights from […]
The Next Chapter: Rising Trends and Predictions Your DMO Can Take Into 2024
As the travel and tourism industry’s ever-changing landscape continues, 2024 is ushering in new strategies and trends that destination marketing organizations (DMOs) and planning professionals can use to stand out from the competition. As we keep a pulse on what’s to come, here are some of our favorite top trends and predictions to save on […]