Meetings Marketing Strategies That Work for Small Destinations
We see you, small DMOs. You have just as many marketing pressures as larger destinations. But they have strength in numbers. The good news: There’s
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We see you, small DMOs. You have just as many marketing pressures as larger destinations. But they have strength in numbers. The good news: There’s
Meeting planners are looking for the information they need to plan great meetings, and your DMO website should be their top resource! It’s crucial that
In the words of Forbes: Specialized agencies “aren’t just familiar with the industry, they’re part of it.” Today, agencies are encouraged to specialize to stand
Happy visitors = happy residents = happy destination organizations. That was our key takeaway from the Destinations International 2024 Annual Convention in Tampa. Whether traveling
You gotta see it to believe it. Familiarization (FAM) tours… wait for it… ~familiarize~ meeting planners with your destination firsthand, showing them in person all
Crafting experiences — it’s essential to one of the emerging trends in the meetings industry: personalization. Planners want customized offerings for their attendees, and destination
We see and hear you. Travel & tourism organizations continue to come to Digital Edge with some of their biggest challenges: communication between group sales
The emphasis on in-person meetings is stronger than ever. Yet, according to the 2024 American Express Global Meetings and Events Forecast, industry leaders say it’s
The ‘leisure with a lanyard’ approach is common in meetings marketing, but this could quickly lead your travel & tourism organization down a rabbit hole